Katalog Online Perpustakaan

Detail Katalog

Jurnal

Jurnal Bisnis dan Kewirausahaan

Keyword

Loyalty;relationship satisfaction;trust;switching cost

Pengarang

  1. Suryo wibisono
  2. Ignatius heruwasto

    Subject

    1. BUSINESS
    2. ENTREPRENEURSHIP

      [Abstrak]



      This thesis explained about factors that influence loyalty
      in banking industry, in the middle of banking industry competition. This study
      is quantitative research which using SEM to cultivate primary data. This
      research used 3 banks as case study. The result explained that respondent had
      their own view in bank choice and each bank had their own strategy to create
      customer loyalty. The result also explained that antecedent variables which
      influenced loyalty are service quality and relationship quality. Both variables
      had great impact to relationship satisfaction.



      Periode

      Vol 3, Nomor 1, Tahun 2015

      [Berkas]

      not files can be downloaded

      [Artikel lain]