Katalog Online Perpustakaan

Detail Katalog

Jurnal

Jurnal Bisnis dan Kewirausahaan

Keyword

SWOT;Hewlett-packard;Business Strategy;Competition; and competitive Advantage

Pengarang

St. Wisnu Kumara Jati

Subject

  1. BUSINESS
  2. ENTREPRENEURSHIP

    [Abstrak]

    This
    study aims to discover the strengths, weaknesses,opportunities and threats of
    Hewlett Packard in the business environment in Indonesia as well as composing
    its business strategy. An analysis using SWOT matrix based on qualitative
    approach of primary data (from interview) and review of secondary data
    (supporting informantion) showed the importance of making strategies based on
    the strength and weakness to win the competition; not only the existing but to
    anticipate opportunities and threats in the future using sustainable
    competitive adventage.

    Periode

    Vol 3, Nomor 1, Tahun 2015

    [Berkas]

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