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Jurnal

Jurnal Manajemen Teknologi

Keyword

Efficiency, Marketing, Prices, Rice Marketing Channels, Price Effect

Pengarang

  1. Mukhlis Yunus
  2. Hendra Syahputra

    Subject

    1. MANAGEMENT - TECHNOLOGY
    2. MANAGEMENT

      [Abstrak]



      The objective of this study is to empirically explore
      the influence of marketing channels and price to rice marketing efficiency in
      Aceh Province, Indonesia. Six hundreds farmers' households from six districts
      of rice production base in Aceh were selected for the samples and analysed
      using the structural equation modelling (SEM). This study has been successfully
      documented how inefficient was the marketing of rice in Aceh because the
      farmers still tended to choose higher level of marketing channel with lower
      marketing performance. The price of rice was unstable, especially during the
      harvest and famine seasons, despite the government having set up a price
      policy. This study also found that marketing channels had positive and
      significant relationship with the rice marketing efficiency.



      Periode

      Vol 12, Nomor 02, Tahun 2013

      [Berkas]

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