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Jurnal

JMR : JOURNAL OF MARKETING RESEARCH

Keyword

saving, self-control, guilt, budgeting

Pengarang

  1. Dilip Soman
  2. Amar Cheema

    Subject

    MARKETING

    [Abstrak]

    This research examines the effects
    of earmarking money on savings by low-income consumers. In particular, the
    authors test two interventions that are designed to enhance the effects of
    earmarking: (1) using a visual reminder of the savings goal and (2) dividing
    the earmarked money into two parts. Consistent with prior research suggesting
    that partitioning increases self-control, peplo save more when earmarked money
    is partitioned into two accounts than when it is pooled into one account. In
    addition, the presence of the visual reminder increases the savings rate. The
    authors conclude with implications for consumer welfare and directions for
    further research.

    Periode

    Vol 48, Nomor SPE, Tahun 2011

    [Berkas]

    not files can be downloaded

    [Artikel lain]