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Jurnal

Jurnal Akuntansi dan Auditing Indonesia

Keyword

perceived ease of use, perceived uselfulness, trust, social presence, enjoyment and value, patronage intent and e-loyalty and website.

Pengarang

  1. Prapti Antarwiyati
  2. Agus Lukman Nurhakim
  3. Hadri Kusuma

    Subject

    1. ACCOUNTING
    2. AUDITING

      [Abstrak]



      The purpose of this research was to investigate the factors influencing
      consumer’s loyalty t the e-commerce website. The samples were those who used
      and interacted to the website. We applied accidental sampling and the
      questionnaires were distributed manually
      and through on line. Returned and processed questionnaires were from 175
      respondents. 10 of 14 hypotheses in our research were supported by the data.
      Those hypotheses are the relationship amaong the factors of perceived ease of
      use, perceived uselfulness, trust, social presence, enjoyment and value,
      patronage intent and e-loyalty and website.

      Periode

      Vol 14, Nomor 1, Tahun 2010

      [Berkas]

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