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Jurnal

JMR : JOURNAL OF MARKETING RESEARCH

Keyword

credit cards, debt, self-control, spending, goals

Pengarang

  1. keith Wilcox
  2. Lauren G. Blok
  3. Eric M. Eisenstein

    Subject

    MARKETING

    [Abstrak]

    this research examines how credit
    card debt affects consumer spending. In five experimental and field studies,
    the authors demonstrate that outstanding credit card debt increases spending
    for consumers with high self-control. They also show that this effect can be
    eliminated by increasing the available credit on the credit card. Thus, when
    the available credit is low, consumers with greater self-control increase
    spending, but when the available credit is high, they reduce spending. The
    results extend the literature on goal violation and self-control and ofter
    insights info consumer decision making and consumption patterns under
    conditions of debt.

    Periode

    Vol 48, Nomor SPE, Tahun 2011

    [Berkas]

    not files can be downloaded

    [Artikel lain]