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Jurnal

Ekuitas: Jurnal Ekonomi dan Keuangan

Keyword

Keywords : service marketing mix program, firms performance.

Pengarang

Surachman Surjaatmadja

Subject

  1. ECONOMIC
  2. FINANCE

    [Abstrak]

    ABSTRACT



     Marketing performance analysis of
    building planner consultants. (case study in java). Competition in the industry
    is becoming very keen,. To win this competition company needs implementative
    and adaptive marketing program and strategy to deliver the product of service,
    so that the customer accepts it better than the competitors (superior). The
    service marketing mix program which have been selected from the market
    informations, coordinated and collaboration with all of function in the company
    will give result better. This research aims: to analyze of marketing
    performance of building planner consultants in java. The service marketing mix
    program as marketing planning, segmenting, targeting, positioning,
    product/services, pricing, promotion, channel distribution physical evidence,
    people and price. This research is used the strategic marketing management
    approach. The characters of this research is descriptive, while research method
    is survey explanatory, by using the sampling technique of simple random
    sampling to 140 of building planner consultants. Results of this research
    indicate that about the marketing planning activities more of firm (about 90%)
    never do it, only 15.0% they doing the segmentation and 71.42% sometimes they
    do.

    Periode

    Vol 14, Nomor 04, Tahun 2010

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