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Jurnal

JMR : JOURNAL OF MARKETING RESEARCH

Keyword

prosocial lending, microfinance, microlending, decision making, financial decision making

Pengarang

  1. Jeff Galak
  2. Deborah Small
  3. Andrew T. Stephen

    Subject

    MARKETING

    [Abstrak]





    Microfinancing or small
    uncollateralized loans to entrepreneurs in the developing world, has recently
    emerged as a leading contender to cure world poverty. Our research investigates
    the characteristics of borrowers that engender lending through kiva, a popular
    organization that connects individual lenders to borrowers through online
    microfinance. Lenders favor individual borrowers over groups or consortia of
    borrowers, a pattern consistent with the identifiable victim effect. They also
    favor borrowers that are socially proximate to themselves. Across three
    dimension of social distance (gender, occupation, and first name initial),
    lenders prefer to give to those who are more like themselve


    Periode

    Vol 48, Nomor SPE, Tahun 2011

    [Berkas]

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