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Jurnal

JMR : JOURNAL OF MARKETING RESEARCH

Keyword

consumer debt, credit cards, financial decision making, information disclosure, public policy

Pengarang

Daniel Navarno-Martinez, et.al

Subject

MARKETING

[Abstrak]

repayment decision-how much of the
loan to repay and when to make the mayments- directly influence consumers
influence repayment decisions. They find that while presenting minimum required
payment decisions. They find that while presenting minimum required payment
information has a negative impact on repayment decisions, increasing the
minimum required level has a positive effect on repayment for most consumers.
Experimental evidence from U.S. consumers shows that consumers’ propensity to
pay the minimum required each month moderates these effects; U.K. credit card
field data indicate that borrowers’ credit limit and balance due also moderate
these effects. However, increasing the minimum level is unlikely to completely
eliminate the negative effect of presenting minimum payment inormation. In
addition, disclosing supplemental information, such as future interest cost and
time needed to repay the loan, does not reduce the negative effects of
including minimum payment information and has no substantial positive effect on
repayments. This research offers new insights into the debt repayment process
and has implications for consumers, lenders, and public policy.

Periode

Vol 48, Nomor SPE, Tahun 2011

[Berkas]

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