Katalog Online Perpustakaan

Detail Katalog

Pengarang

BANU CAESAR FIRMANSYAH

Subject

MARKETING MANAJEMEN

[Abstrak]

The purpose of this research is to know the effect of brand credibility on the purchase intention mediated by perceived quality consumers of batik Jetis in Sidoarjo. This research was conducted in the community with a population of Sidoarjo that know batik Jetis Sidoarjo. The data source of this research is the primary data obtained directly from consumer answers of the questionnaire. The selection of the sample was carried out with methods of judgement sampling. Technique of data analysis using SEM (structure equation modeling) using AMOS 21. The total of questionnaires that are used in this research is 110 of 145 questionnaires were distributed to respondents.

Pembimbing

EMMA JULIANTI

Penguji

  1. BASUKI RACHMAT
  2. EMMA JULIANTI
  3. SONI HARSONO

    Bahasa

    Nomor Klas

    SKR.FIR.120.14

    [Berkas]

    1. 7945_COVER.pdf
    2. 7945_Artikel Ilmiah.pdf