Katalog Online Perpustakaan

Detail Katalog

Pengarang

PRAVESTA AVIANTO

Subject

MARKETING MANAGEMENT

[Abstrak]

In this modern era, the need of information is very importand. The need can be satisfied through many medi, such as TV, newspaper and even radio. And each media has certain charakteristics, but they have one similiarity that is giving information and also as media to advertise certain product and service. In the moderanization era with globalization as today, the existence of radio seems to decrease. However, several innovation and creative strategy performed continously by every radio companies, especially with the speed of information owned by radio, every employees and students in several big cities keeps enjoying radio broadcasting. There is phenomena at numbers of weekdays and weekend listeners. In this study, the number of weekend listeners decrease because have not been feel satisfied according to the result taken from respondents by using spss 20.0 for windows. Similiarity modeling style and all assumptions has been confirmed. In the study, the result of service quality and trademark image able to improve listeners loyalty. And listeners satisfaction has influence but not significant on listeners loyalty.
Keyword : Service Quality, Trademark Image, Listeners Satisfaction, Listener Loyalty

Pembimbing

BASUKI RACHMAT

Penguji

  1. RONNY
  2. BASUKI RACHMAT
  3. LAILA SALEH

    Bahasa

    Nomor Klas

    SKR.AVI.223.15

    [Berkas]

    1. 6706_cover.pdf
    2. 6706_ARTIKEL ILMIAH.pdf