Katalog Online Perpustakaan

Detail Katalog

Pengarang

FITRI INDRA WATI

Subject

MARKETING MANAGEMENT

[Abstrak]

ABSTRACT
This study aims to determine the effect of benefits, easiness and security of
BRI Internet Banking in Surabaya. This study was used by using questionnaires
methods. opulation of this study was BRI customers in Surabaya. Research
involves to 100 customers of BRI Internet Banking. The sampling technique in this
study was used judgement sampling. The result of this study was that while
easiness and security variable have significant effect towards intention to use BRI
internet banking, while variable benefit, intention to use variable show that the
result in insignificance that benefits have insignificance effect toward internet
banking BRI.
Keywords : internet banking, benefits, easiness, security

Pembimbing

TATIK SURYANI

Penguji

  1. IRAWAN
  2. TATIK SURYANI
  3. HARRY WIDYANTORO

    Bahasa

    Nomor Klas

    SKR.WAT.015.15

    [Berkas]

    1. 9451_COVER.pdf
    2. 9451_ARTIKEL ILMIAH.pdf