Katalog Online Perpustakaan

Detail Katalog

Pengarang

EVA DYAH YANUARTI

Subject

MANAGEMENT ACCOUNTING

[Abstrak]

The objective of this study is to examine the influence of competitive strategy, namely lo cost strategy and differentiation strategy. This study take sample from 151 companies in BEI and ICMD period 2008 until 2012. The method of analysis of this research used multi regression and moderated Regression Analysis. Sampling use purposive sampling method, Analysis instrument to process data in this study using SPSS version 21. Test performed included of the quality data that consists of Classical Test Assumption and goodness of fit. The result of this study that: (1) competitive strategy (low cost strategy and differentiation strategy) had positive significant influence to firm performance (2) supply chain management not strengthen ties with the competitive strategy of the firm performance.

Pembimbing

GUNASTI HUDIWINARSIH

Penguji

  1. NURMALA AHMAR
  2. GUNASTI HUDIWINARSIH
  3. TRIANA MAYASARI

    Bahasa

    Nomor Klas

    SKR.YAN.127.14

    [Berkas]

    1. 7464_COVER.pdf
    2. 7464_ARTIKEL ILMIAH.pdf