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Jurnal

JOURNAL OF MARKETING ANNIVERSARY

Keyword

social ties, emerging economy, relational governance, institutional theory, institutional environment, guanxi

Pengarang

  1. Shibin Sheng
  2. Kevin Zheng Zhou
  3. Juliwe Juan Li

    Subject

    MARKETING

    [Abstrak]

    Despite increasing attention to the role of
    social ties in economies, few studies have explicitly distinguished the
    differential roles of business versus political ties. Drawing on governance and
    institutional theories, this study offers a contingent view of business and
    political ties in China. The findings from a survey of 241 Chinese firms
    indicate that business ties have a stronger positive effect on performance than
    political ties, and bots effects depend on institutional is and market
    environments. Business ties are more beneficial when legal enforcement is
    inefficient and technology is changing rapidly, whereas political ties lead to
    greater performance when generalĀ 
    government support is weak and technological turbulence is low. These
    findings indicate that firms operating in china should be cautious in their use
    of business and political ties and adapt their tie utilization to changing
    institution and environments

    Periode

    Vol 75, Nomor 1, Tahun 2011

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