Katalog Online Perpustakaan

Detail Katalog

Jurnal

Manajemen dan Bisnis Berkala Ilmiah

Keyword

learning orientation, market orientation, risk behavior.

Pengarang

Sulhaini

Subject

  1. MANAGEMENT
  2. BUSINESS

    [Abstrak]

    This paper aims to provide
    understandings on the interrelationship among risk behavior, learning
    orientation and market orientation and business relationship development. This
    paper was developed based on qualitative study of six British firms exporting
    to the Indonesian market. Data was collected through a series of in-depth
    interviews carried out in UK and Indonesia. The finding was established through
    a hermeneutic process. The exploration provides an understanding that risk
    behavior, learning and market orientations are interrelated and they explain
    the fluctuation of relationship elements and thus the development of
    relationship between the British exporters and Indonesian Importers. Learning
    orientation has a greater role as it also influences the development through
    market orientation and risk behavior. The discussion suggests that a company
    with a better learning orientation will have a better market orientation,
    become a risk taker and a better ability to develop business relationships.





    Periode

    Vol 10, Nomor 01, Tahun 2011

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